by danielbarker on 14 March, 2019
A Parliamentary Question from Liberal Democrat MP Layla Moran has revealed that the Department for International Trade’s ‘Exporting is GREAT’ campaign cost the taxpayer £2.6m last year.
£1.9m was spent on online digital advertising and a further £0.72m was spent on advertising via physical formats.
The latest figures from 2017 show that up to 130,000 businesses took unquantifiable ‘steps’ towards exporting because of the campaign.
Commenting on the spending by Liam Fox’s department, Layla Moran said:
Liam Fox has spent £2.6m of taxpayer’s money on this campaign when he should be securing trade deals, the sole purpose of his job.
His department is the least effective on Whitehall and is throwing money at an advertising campaign, when what businesses really need is support and instruction whilst they attempt to navigate their way through the uncertainty Brexit is causing them.
It is also ridiculous that the Government are spending so much on ‘advice’ when it is clear that no body in the Cabinet has a clue what is going on.
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